Our brand in performance and casual wear is designed specifically for the modern paddler.  Strongarm apparel is designed by paddlers for paddlers.

Born from a passion for Stand Up Paddleboarding (SUP) and Waka Ama (Outrigger) in the South Pacific, the team at Strongarm has built on its own polynesian heritage to deliver apparel intent on becoming an expression for the paddling community on and off the water.

Strongarm was started in 2011 as a simple idea, to design clothing specifically for SUP and Outrigger paddlers in New Zealand and the South Pacific, that reflected the diversity of the region and polynesian heritage shared through paddling.  Some initial designs were tried out, and Strongarm was born.

We are privileged to be based on Aotea (Great Barrier Island) in the Hauraki Gulf, New Zealand.  Situated on Aotea, we spend as much time on the water as we can and draw inspiration for our designs from the ocean and the island.